NIS Academy - Because Becoming Successful Can Be Taught

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MBA (CRM)

Corporates look for professional skills in the people they recruit. To successfully enter the corporate world, it is desirable to be armed with a suitable Academic and Professional Qualification. NIS Academy brings to the students - Master’s degree in Business Administration (CRM).

Course Content

Master of Business Administration (MBA)

Year I

Business Communication
Managerial Economics
Marketing Management
Principles of Management
Organizational Behaviour
Human Resource Management
Computer Applications in Management
Customer Relationship Management

Year II

Financial Accounting
Products & Services Marketing
Consumer Behaviour
Marketing Research
Project Management
Research Methodology
Project
Viva – Voce

Eligibility

Graduates

Programme Duration

2 years

Admission Criteria

Written Entrance Test of 1 hour, (logic, reasoning & numeric ability
Group Discussion or Interview (understanding of English)
Selection will be based on the final recommendation of the screening committee, considering the scores of the all the tests

DEC & UGC approved Degree - from Annamalai University.

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