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BBA* Applied Management

Corporates look for professional skills in the people they recruit. To successfully enter the corporate world, it is desirable to be armed with a suitable Academic and Professional Qualification. The NIS Academy brings to the students - Bachelor’s degree in Business Administration (Applied Management)*. Students then have the option of either taking up jobs or continue to complete MBA in the next two years.

Course Content

Bachelor of Business Administration (BBA)

First Year

Part I
- Business Tamil / Elements of Insurance
Part II
- English Prose and Usage
Part III
- Principles of Management
- Orientation to computers
- Mathematics
- Business Economics

Second Year

Part II
- English Composition and Business Correspondence
Part III
- Financial Accounting
- Human Resource Management
- Marketing
- Production and Operations Management
- Small Business Management and Entrepreneurship Development

Third Year

Part III
- Business Ethics and Values
- E-Commerce
- Taxation
- Marketing Research
- Industrial Relations
- Internship, Project

Eligibility

XIIth Pass Students

Programme Duration

3 years

Admission Criteria

Group Discussion or Interview (understanding of English)
Selection will be based on the final recommendation of the screening committee, considering the scores of the all the tests

* Degree through distance learning from Annamalai University - a UGC recognised University. Programme approved by Distance Education Council.

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